NightLife F&B Consultant — Ho Chi Minh City

Quinn
Thái

14 years turning empty spaces into iconic venues.
From concept to culture — I build bars that last.

14+
Years in
Hospitality
10+
Venues
Built
50%
Avg Revenue
Growth
Quinn Thái — F&B Consultant
Scroll
✦Speakeasy Bar Setup ✦Concept Development ✦Menu Engineering ✦Staff Training ✦Brand Strategy ✦Brand Ambassador ✦P&L Optimization ✦Nightlife Consulting ✦Event Management ✦Speakeasy Bar Setup ✦Concept Development ✦Menu Engineering ✦Staff Training ✦Brand Strategy ✦Brand Ambassador ✦P&L Optimization ✦Nightlife Consulting ✦Event Management

The person
behind the bar

Starting as a bar back in Nha Trang, Quinn Thái built a career defined by obsessive craft and sharp business instinct. Since 2015, she turned Snuffbox Speakeasy Saigon — the city's first 1920s-style hidden bar — into one of Vietnam's most recognised venues, continuously cited by international travel media as a must-visit destination in Ho Chi Minh City.

In 2019, she became Vietnam's first representative at Speed Rack Asia in Hong Kong. She has served as Brand Ambassador for Tito's Handmade Vodka across Vietnam and Thailand, and is a proud member of JägerLiga Vietnam.

◆
Venue Builder & OperatorFrom bar back to GM & Co-Founder — built Snuffbox over 9 years into a globally ranked cocktail destination.
◆
Revenue Growth DriverConsistently delivered 30–50% annual revenue growth through menu engineering, event strategy, and operational control.
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International RecognitionSpeed Rack Asia 2019 Top 16. Snuffbox #252 Top 500 Bars Worldwide. Tatler Asia Top 100 Best Bars 2024.
14
Years of industry experience
9yr
Running Snuffbox Speakeasy
100+
Brand activations & private events
60%+
Guest retention maintained
400+
Venues audited as Brand Ambassador
50+
Staff trained & led
The Wharton School · University of Pennsylvania
Introduction to Corporate Finance
Introduction to Financial Accounting
Introduction to Marketing
Managing Social & Human Capital
Starweaver · Luxury Hospitality
Luxury Hospitality & Brand Innovation (Specialization)
Luxury Hotel Brand Management
Service Innovation Through Design in Hospitality
Hotel Digital Marketing & Social Media Strategy
Università Bocconi
Food & Beverage Management
Coursera
Business Analysis & Process Management
Industry Certifications
WSET Level 1 Award in SpiritsWSET London
Brand Ambassador — Tito's Handmade VodkaVN & Thailand
JägerLiga Vietnam MemberJägermeister

Trusted by
global brands

Beyond building venues, Quinn has represented international spirits brands across Vietnam and Southeast Asia — bringing deep credibility to every consulting engagement.

TITO'S VODKA
Brand Ambassador · VN & Thailand · 2024
Executed brand campaigns in HCMC and Thailand. Achieved all KPIs within 3 months. Audited 400+ on-trade venues. Supported distributor sales growth through activations and on-trade marketing.
JÄGERLIGA
Member · Vietnam Chapter
Part of Jägermeister's invite-only elite bartender community in Vietnam — a network recognising the country's leading spirits professionals and hospitality operators.
SNUFFBOX
Co-Founder & General Manager · 2015–2024
Built Saigon's first speakeasy from scratch. Globally ranked #252 — Top 500 Bars Worldwide. Tatler Asia Top 100. Consistently named a must-visit by international travel and bar media.

Full-spectrum
F&B consulting

Whether you're launching your first bar or scaling a hospitality group, I deliver end-to-end expertise — from initial concept through profitable daily operations — backed by a proven track record in Vietnam's nightlife market.

01
Concept &
Brand Identity
Define your venue's soul: positioning, target audience, atmosphere, naming, and the aesthetic direction that makes you unforgettable.
Concept DevBrand DNAMarket Fit
02
Venue Setup &
Operations
Full setup from scratch: floor plan input, equipment spec, SOP development, and pre-opening systems that reduce waste from day one.
SOP BuildFloor DesignCost Control
03
Menu Design &
Mixology
Signature cocktail menus, food pairing programs, and pricing strategy to maximise margin without sacrificing identity.
Cocktail MenuFood PairingPricing
04
Team Building &
Training
Recruit, structure, and build loyal high-performance teams. Training programs that create culture — not just competence.
RecruitmentTrainingCulture
05
Marketing &
Brand Growth
Practical F&B marketing: social content, brand activations, PR, events, and influencer programs that drive repeat visits.
Brand StrategyEventsSocial
06
P&L & Business
Performance
Revenue forecasting, cost review, KPI setting, and accountability frameworks — so your venue runs as well as it looks.
P&L ReviewKPI SystemsGrowth

Venues I've built

Hover each card for details — scroll right →

Snuffbox Speakeasy Saigon
9 Years · GM & Co-Founder

Snuffbox Saigon

District 1, Ho Chi Minh City · Est. 2015

Saigon's first 1920s speakeasy. Ranked #252 globally — Top 500 Bars Worldwide. Tatler Asia Top 100 2024. Cited by Asia Bars & Restaurants, Rusty Compass, Vietnam Online & more. 60%+ guest retention.

Snuffbox Da Nang
Consulting · Bar Setup

Snuffbox Đà Nẵng

Da Nang City

Extended the Snuffbox brand to Da Nang. Team structure, hiring guidelines, staff training, and brand consistency consultation for the second location launch.

The Balcony Speakeasy Dalat
Full Setup · Concept to Open

The Balcony Speakeasy

Đà Lạt · Highland Vietnam

Concept development, bar design input, full staff structure and training curriculum, and operational setup for a boutique speakeasy in Da Lat's growing hospitality scene.

Dalat Train Village F&B
F&B Manager · Full Property

Dalat Train Village

Đà Lạt · Della Group · 2024–2025

Built entire F&B department from zero: SOPs, 40-person team, multi-outlet menus blending local cuisine with creative cocktails. Reduced raw material loss by 15%.

Recognition

Awards &
Rankings

Tatler Asia — Top 100 Best Bars
Snuffbox Speakeasy Saigon featured among Asia's finest cocktail destinations, 2024 edition.
Top 500 Bars Worldwide — #252
Ranked by Le Cocktail Connoisseur. One of the highest-ranked Vietnamese bars in global history.
Speed Rack Asia 2019
Top 16 finalist — Vietnam's first-ever representative at this international competition in Hong Kong.
TripAdvisor Travellers' Choice
Snuffbox consistently ranked Top 10% of attractions globally. Praised by thousands of international guests.
International Press Coverage
Named by Asia Bars & Restaurants, Rusty Compass, Vietnam Online, Lotus Eaters Travel and more.
JägerLiga Vietnam
Invited member — Jägermeister's elite bartender community recognising industry leaders in Vietnam.

MVerse Media

MVerse Media Logo

MVerse Media is Quinn's current venture — a creative and strategic media company focused on brand building for F&B, FMCG, and agriculture businesses in Vietnam. Three specialised divisions, one clear mission: make brands impossible to ignore.

Quinn Thái & team — brand activation
Brand Activation · Aperol Spritz × Le Méridien
Quinn & team in action
🌾
MVerse AgriMedia
Branding and content strategy for Vietnam's agricultural sector — helping producers build premium identities and market presence.
🍸
MVerse Creative Hub
Brand strategy and creative production for FMCG and F&B clients. From identity to full campaigns — built for brands that want to stand out.
🎉
Munch & Mingle
Event concept and management for brand experiences, corporate dining, and hospitality events. Where food meets memorable moments.
Current Role
Operations Manager
Mverse Media · Nov 2024 – Present
Operations & Finance
Built lean SOPs and managed cash flow, coordinating Creative and Account teams for on-time, high-quality delivery.
Strategy & Marketing
Consults on marketing and branding solutions for F&B and agriculture clients, driving measurable business outcomes.
Wharton · UPennCorporate Finance · Financial Accounting · Marketing · Managing Social & Human Capital
StarweaverLuxury Hospitality & Brand Innovation (Specialization) · Hotel Brand Management · Service Innovation Through Design · Hotel Digital Marketing
Università BocconiFood & Beverage Management
CourseraBusiness Analysis & Process Management
WSET LondonLevel 1 Award in Spirits

Let's build
something
iconic

Whether you're an investor entering Vietnam's hospitality scene or an operator ready to level up — let's talk about what your venue could become.

Tell me about your project